According to Jonny McFarlane, Rangers have landed a record-breaking agreement with the international finance firm Guavapay.
According to the journalist for Rangers Review, it’s the largest back-of-shirt contract in the team’s history.
According to reports, the transaction is 45% larger than any of the Ibrox outfit’s other agreements.
Rangers’ affiliation with Guavapay can be very advantageous.
Chief Commercial Officer Karim Virani praised the move when the Gers made an official announcement on November 22.
In light of the club’s recent announcement of huge losses, this is unquestionably a big step that might provide both financial stability and increased brand awareness.
Being the biggest back-of-shirt sponsorship agreement in the club’s history, this arrangement not only highlights its attraction to multinational companies but also significantly boosts its finances.
Supporting squad investment, especially in areas of need like player additions or infrastructure upgrades, may be greatly aided by these resources.
Additionally, integrating Guavapay’s technology at Ibrox could improve fan experience and streamline processes, which could improve home atmosphere and possibly have a favourable impact on match results.
Even if the team is doing rather well financially, the supporters will undoubtedly want to see improved on-field results.
