Arch Manning’s NIL Valuation Reaches New Heights with Uber Deal
Arch Manning already held the most lucrative NIL package in college sports, but his value has now soared even higher.
Just weeks after securing a massive endorsement deal with Red Bull, the Texas quarterback has added another major partnership—this time with Uber.
Manning was already the highest-valued college athlete, boasting an estimated NIL worth of $6.6 million. On Tuesday, March 4, he and Uber unveiled a new commercial announcing the collaboration.
Manning’s Family Featured in New Commercial
The ad includes appearances from Manning’s father, Cooper Manning, and his grandfather, Archie Manning. Both played college football, with Archie advancing to the professional level. Despite his family’s deep ties to Ole Miss and Tennessee, Arch has kept them close during his first two seasons with the Longhorns.
Having spent time as a backup to Quinn Ewers—who is now preparing for the 2025 NFL Draft—Manning still has three years of eligibility. He saw increased playing time during the 2024-25 season, stepping in when Ewers suffered multiple injuries.
Arch Manning’s 2024-25 Season Stats:
Completions: 61 (67.8% completion rate)
Passing Yards: 939
Passing Touchdowns: 9
Interceptions: 2
Carries: 25
Rushing Yards: 108
Rushing Touchdowns: 4
A Unique NIL Partnership
Manning’s latest NIL deal is with Uber and Waymo, Uber’s self-driving ride-sharing service. With Waymo launching in Austin, his partnership is a one-of-a-kind agreement tied to the company’s expansion.
The “Manning Era” at Texas will officially begin when the Longhorns face the Ohio State Buckeyes on Saturday, Aug. 30. In the 2025 College Football Playoff loss to Ohio State, Manning saw limited action, appearing for one play where he ran for eight yards.
