Gretar Steinsson, 43, is emerging as a significant figure alongside Andrew Cavenagh, as the American billionaire moves closer to taking control of Rangers.
Though he’s kept a low profile, Steinsson has been a constant presence during Cavenagh’s visits to Rangers matches – from the Old Firm win at Celtic Park to big European nights at Ibrox. The bald-headed Icelander, often seen in the background, is becoming a familiar face around the club.
A former right-back with Bolton Wanderers, Steinsson has built an impressive post-playing career. He’s held senior roles at Everton, Tottenham, and Leeds United – the latter working alongside Paraag Marathe, another key player in the proposed 49ers Enterprises-led £100 million takeover.
While it’s still uncertain if Steinsson will leave his role at Elland Road to head up Rangers’ football operations, it’s clear he’s poised to play a pivotal role if the takeover is finalized. There’s even speculation he could be instrumental in choosing a long-term successor to interim manager Barry Ferguson.
Steinsson’s first off-field role in British football came at Fleetwood Town in 2015, where he quickly made his mark – reportedly playing a role in the departures of Joey Barton and Steven Pressley. Former Gers player and Fleetwood coach Barry Nicholson saw first-hand Steinsson’s uncompromising approach and believes he’s more than capable of handling the pressure at Ibrox.
“Gretar wouldn’t be fazed by taking on a job at Rangers,” Nicholson told MailSport. “He was tough as a player and just as decisive off the pitch. He wasn’t afraid of making tough calls – even if they upset people. He’ll bring strong ideas and won’t shy away from shaking things up.”
Nicholson noted Steinsson’s background with top clubs and his ability to present clear strategies, something that aligns well with what American owners typically value.
A key part of Steinsson’s vision is youth development. At Fleetwood, he helped raise academy standards and pushed for homegrown talent to break into the first team. The club later profited from selling players like James Hill, Josh Feeney, and Jay Matete. Nicholson believes Steinsson would aim for a similar model at Rangers, with a focus on producing and integrating young talent to both strengthen the team and generate transfer revenue.
“There’s not been enough young talent coming through at Rangers in recent years,” Nicholson added. “If Gretar takes charge of that side of the club, expect that to change. He’s clear about what he wants and isn’t afraid to act.”
Steinsson is also known for his commitment to staff development. At Fleetwood, he encouraged staff members to grow and evolve, not just players. He has already met with Ferguson in recent weeks and is expected to be closely involved in the club’s managerial decisions going forward.
Whether it’s player recruitment, academy development, or managerial appointments, Steinsson appears set to play a vital role in shaping the future of Rangers – if the Cavenagh-led takeover crosses the line.
