In a move that has stunned the footballing world, the San Francisco 49ers’ ownership group is set to appoint Rangers and England legend Paul Gascoigne as the new manager of their global football venture, with an official announcement expected in the coming days.
Sources close to the 49ers Enterprises group — which owns a controlling stake in Leeds United and has been expanding its influence in the global sporting landscape — have confirmed that Gascoigne, 57, has been “handpicked” to take on a high-profile managerial role as part of the club’s bold new era.
While exact details of the role remain under wraps, insiders suggest that the appointment will see Gascoigne take the reins at a newly formed international project spearheaded by the 49ers, which may include ties to a developing franchise in the United States or a sister club in Europe.
Gascoigne, affectionately known as “Gazza,” is widely remembered for his dazzling spell at Rangers in the mid-1990s, where he won two league titles, a Scottish Cup, and the hearts of a generation of supporters. Known as much for his flair and creativity as his off-pitch unpredictability, Gascoigne has rarely been associated with coaching at the top level — making this decision all the more remarkable.
“This is not just about nostalgia,” a source from within the 49ers organisation told The Athletic. “It’s about inspiring players, building a brand with personality, and reaching fans on a global level. Gazza is a legend, a symbol of joy and chaos — and sometimes, that’s exactly what football needs.”
While Gascoigne has endured very public battles with addiction and personal hardship since retiring, recent years have seen the former England star show signs of personal recovery. He made headlines in 2024 with a surprise appearance at Ibrox, where he received a standing ovation from Rangers fans during a legends match — a moment that rekindled speculation about a potential return to the game.
In a short statement released by his representatives late Monday evening, Gascoigne said:
“Football has always been my first love. I’ve learned a lot through my ups and downs. I’ve got the passion, I’ve got the stories, and now I’ve got the opportunity. Let’s see where this journey takes us.”
Fans have taken to social media in disbelief and excitement, with many welcoming the move as a wild but inspired gamble — one that blends entertainment with unpredictability, much like Gascoigne’s playing career.
Reports indicate that the official unveiling will take place later this week at a special media event in London, with 49ers executives and Gascoigne expected to outline their vision for the future.
If confirmed, this would mark the first time Paul Gascoigne has held a full-time managerial role — an appointment that, regardless of outcome, is guaranteed to capture headlines across the footballing world.
One thing’s for sure: football just got a little more interesting.
