With over a million subscribers, the All Blacks YouTube channel has reached an incredible milestone, demonstrating the fervent global rugby community and the range of original material available.
The All Blacks YouTube channel has experienced unheard-of growth since the debut of NZR+ in August 2023. It has grown by 79 percent from 560,000 subscribers in August 2023 to 1 million today, which is an amazing gain of 440,000 subscribers. A variety of captivating original content that has enthralled rugby fans worldwide is driving this tremendous rise. Fans worldwide now have unfettered access to top-notch rugby content thanks to content that has appeared on NZR+, the All Blacks YouTube account, and other social media platforms like TikTok and Meta.
For must-watch shows like Black Ferns A Redemption, which documents the inspirational journey of the Black Ferns at the 2021 Rugby World Cup, and All Blacks In Their Own Words, a behind-the-scenes documentary providing unique insights into the team, fans have flocked to the channel. Together We Walk, the newest fly-on-the-wall series, brings viewers closer to the All Blacks than ever before while offering an up-close look into their 2024 campaign. NZR+ also started a number of influencer and YouTuber partnerships, such as Japanese Fischers and US-based Dude Perfect. These partnerships included amazing User Generated Content from our fans as well as historical footage that allowed us to relive some of the greatest moments in rugby history.
Fans have also found the following other content appealing:
The Front Row Daily Show: Hosted by Andy Ellis and George Bower, it features daily updates and antics from France during the 2023 Rugby World Cup.
The Offsiders: This show follows former All Black Andy Ellis and Netflix star Jessica Pimentel as they travel across San Diego and learn about the city’s rugby heritage.
Poi Stories: Using the traditional Māori art of poi, seven outstanding athletes inspire a country by going beyond the confines of their sport.
A distinctive look at a team bound by blood, the Māori All Blacks: Bound by Blood preserves the legacy of their tipuna (ancestors) and the great players who came before them.
Sarah Hirini: Unwavering: Trace the remarkable journey of NZ Sevens icon Sarah Hirini as she overcomes a severe injury to follow her rugby aspirations.
In addition to documentaries, the channel offers a wealth of highlights, complete game replays, podcasts, magazine-style presentations, and a steady flow of treasures from the archive. Additionally, YouTube Shorts offers short-form vertical material that puts viewers in intimate proximity to the players and the game.
Come celebrate rugby’s spirit with the expanding number of fans. For ground-breaking content, memorable moments, and an unparalleled connection to the game and its stars, subscribe to the All Blacks YouTube channel right now. While you’re at it, sign up for a free NZR+ account to get the extra features!
